In the fall of 2006, 2nd Swing Golf, a golf specific retail chain with over 70 stores nationwide, announced that it was going out of business. The retailer specialized in buying and selling used golf clubs along with customer service. At that time, the Florence, KY location was the only golf store in Northern Kentucky. The closing left an opportunity, and within a month of the closing, The Golf Exchange opened. A few months later, The Golf Exchange was well on the way to establishing a reputation of the area's top golf retailer.
Over its first four years the company added more employees to accommodate the increasing customer base while maintaining a high level of customer service. Known for more than just a comfortable place to shop, the company quickly became known for its "out of the box" thinking that has surfaced with events such as their annual free outdoor demo days and in-store game improvement seminars. In 2010, The Golf Exchange made many significant investments that demonstrated the company's commitment to improving its ability help Greater Cincinnati golfers enjoy the game. Among the upgrades were an expansion and remodel of the Florence store, integration of Trackman, addition of a dedicated club repair room, and an increased product selection. These efforts were recognized when the Florence store was named to Golf Digest inaugural list of America's Top 100 Club Fitters.
The growth continued in 2011 with a 2nd retail location in shopping magnet of Kenwood in Cincinnati, Ohio. With the opening of a new store in April 2011, The Golf Exchange more than quadrupled its retail square footage, inventory offering, and sales in its first 4 years of business.